Robots as companions and caring entities are an intriguing idea for some and therefore are getting developed, advertised, and sold. As this is happening right now we – as a research project – would like to provide our analytical perspective on how such objects and their marketing subtly change our understanding of care work.
Therefore we start a new blog series – on this website but also aiming onto other platforms – in order to publish critically and in-depth articles on robots developed to overtake care work. We begin with an analysis of the advertisement of Moxie, a child care robot.